How to run “Intelligent” discounts at any company

Priyanshu Taparia
7 min readOct 9, 2020

The following pointers are based on my experience working at Uber (India and Bangladesh) and GoJek (Indonesia).

In one of my previous posts, I briefly highlighted the criticality of the discounting/promotion strategy to the success of a digital wallet company (or any internet/consumer product goods company in general). I also proposed a simple framework — SSS (Scalable, Sustainable, Scientific) to arrive at an effective promo strategy.

In the context of this article, I might use the words discount, promotion, and reward interchangeably (same concept termed differently by different companies). They all point towards the definition below.

As per the Oxford dictionary:

Promotion is the publicizing of a product, organization, or venture so as to increase sales or public awareness.

To be on the same page, check the following representation of the common promotional strategies that we see around us:

Conceptually, promotions aim to cultivate habits and increase the switching costs to an extent that…

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Priyanshu Taparia

MBA student at London Business School. Worked at GoJek and Uber previously. Know a thing or two about Mobility, Marketplaces, and Payments.