How to run “Intelligent” discounts at any company

The following pointers are based on my experience working at Uber (India and Bangladesh) and GoJek (Indonesia).

In one of my previous posts, I briefly highlighted the criticality of the discounting/promotion strategy to the success of a digital wallet company (or any internet/consumer product goods company in general). I also proposed a simple framework — SSS (Scalable…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Priyanshu Taparia

MBA student at London Business School. Worked at GoJek and Uber previously. Know a thing or two about Mobility, Marketplaces, and Payments.